Whatever one thinks of Google (and all publishers think about Google), there is little doubt that in just a few years, Google cofounders Larry Page and Sergey Brin have become the most influential people in the publishing industry, at least in the U.S., taking that distinction away from Jeff Bezos.

… Google is now the defining entity in the information landscape.  To flourish, as best as publishers can hope to flourish, it’s necessary to find a place within the Google ecosystem.  There is no world elsewhere, no little pocket of commerce beyond the reach of Google’s audience aggregation, no opportunity to erect protectionist barriers or to appeal to the legacy of one’s own institutions.  To those who resent Google’s huge bulk and ambition, it has to be said:  Get over it.

… With the invention of the motion picture by Thomas Edison, the book lost its place as the center of the media universe.  All other innovations, from radio to television to the Internet, helped to push the book out further.  Now we live within a media landscape that has no center, but which does have a dominant issue, and that is the matter of online discovery, for which search engines, and Google in particular, are the dominant modes.

For publishers, this is the Google century, or maybe just the Google decades, but either way, not to engage this extraordinary organization is likely to lead to obscurity. Read more

Thanks to Eric Rumsey (Seeing the Picture, @ericrumsey) for pointing me this post.